Privacy Policy

1. Overview & Commitment

Seven Principles (“we,” “our,” or “us”) is dedicated to respecting and protecting the privacy of veterans and all visitors to our website. This Privacy Policy details how we collect, store, use, and protect your personal information when you visit our website, complete our intake questionnaire, or schedule a consultation.

2. Information We Collect

We collect information that you voluntarily provide to us, including:

• Contact Details: First and last name, email address, wireless phone number, and postal ZIP code.
• Military Service Background: Branch of military service, service timeline, and broad discharge status category.
• Intake Context: General goal (such as rating increase, secondary condition, or appeal review), pending claim status, and narrative context you choose to share.
• Optional Records: Supporting documents or rating screenshots you choose to upload for case review.
• Device & Usage Data: IP address, browser type, operating system, referrer URL, and device identifiers collected through standard server and analytics logs.

3. Compliance with Meta & Advertising Platform Data Policies

In strict adherence to Meta’s Business Tools Terms, Prohibited Information Policies (including health data and custom conversion restrictions), and other advertising network standards:

• No Sensitive Health Data Shared with Ad Platforms: We do not pass, share, or transmit specific medical diagnoses, sensitive health conditions, or confidential medical records to Meta (Facebook/Instagram), Google, or any third-party advertising pixel or conversion tracker.
• No Health Parameters in URLs: Our landing page URLs and redirect queries do not contain sensitive medical, health, or financial attributes.
• Restricted Conversion Events: Conversion events sent to advertising platforms are limited to standard, non-sensitive business actions (e.g., standard “Lead” or “Schedule” indicators) and do not disclose personal health attributes or specific claim categories.

4. How We Use Your Information

We use the information we collect solely for legitimate business purposes:

• To evaluate your intake and determine applicable medical evidence options.
• To schedule, confirm, and conduct your strategy consultation.
• To connect you with qualified independent medical doctors or accredited VA attorneys when requested.
• To communicate updates, confirmations, and relevant service information via email, telephone, or SMS in accordance with your explicit consent.
• To improve website performance, usability, and Section 508 accessibility.

5. TCPA, SMS & Mobile Messaging Disclosures

When you provide your wireless number and check the consent box, you authorize Seven Principles to deliver marketing, informational, and appointment-related text messages (SMS/MMS) and calls. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP or contact us at 866-937-7279.

6. Information Sharing & Non-Sale of Personal Data

We do not sell, rent, or trade your personal information to third parties or data brokers. Information is shared only with our trusted service providers (such as secure scheduling platforms, cloud hosting, and independent medical/legal professionals assigned to review your case) strictly under confidentiality agreements.

7. Data Security & Retention

We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, or alteration. All data transmissions are encrypted using industry-standard TLS/SSL protocols.

8. Non-Affiliation with the VA or U.S. Government

Seven Principles is a private, veteran-led organization. We are not the U.S. Department of Veterans Affairs (VA), Department of Defense, or any government agency, nor are we endorsed by, affiliated with, or sponsored by them.

9. Contact Us

If you have questions about this Privacy Policy or wish to request data access or deletion, please contact us at: